Cert U
88 mins
BBFC advice: Contains mild slapstick, toilet humour, very mild bad language
A quick flick on to any of the myriad children's TV channels will show that kids love cartoons and tend not to discriminate too much when it comes to quality.
So, it is my theory that the most successful movie animations are the ones which most appeal to parents rather than their offspring.
This may explain why Norm Of The North hasn't been a big box office success. It is sprinkled with the slapstick/toilet humour which kids love but there are not enough laughs for adults.
Trevor Wall's film surrounds a polar bear (voiced by Rob Schneider) who is struggling to make his mark among friends and family because he cannot hunt.
However, he possesses the unique ability to talk to humans and this enables him to discover that a wealthy businessman (Ken Jeong) is planning to build luxury houses in the Arctic, threatening his homeland.
So, accompanied by three lemmings, he manages to hitch an unusual ride to New York to stop the developer's plans.
As with most cartoons, the storyline doesn't make much sense in plain terms, aside, in this case, from its full-on environmental message.
And sure enough there are plenty of potential chuckles for the kids, particularly with the lavatory gags.
However, Norm Of the North didn't do enough for me to make it stand out from a very congested animated arena.
Reasons to watch: easygoing fun film for the kids
Reasons to avoid: not many laughs for adults
Laughs: a couple of chuckles
Jumps: none
Vomit: none
Nudity: none
Overall rating: 6/10
Star tweet
I had a blast doing voices in #NormOfTheNorth! Norm’s brother Stan really knows how to put on a show!
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